Internet Acquisitions – The Smartest Online Big-Business Mergers

Like the discovery of fire, or the invention of flight, Tim Berners-Lee’s revolutionary vision of the World Wide Web stands like an omnipotent obelisk of progression in the human timeline.

We’re well into that vision, now – it’s been a decade or two since the first hyper-text transfer protocol communicated successfully with a server. These days, however, we as a digital-savvy, online society have found ourselves embroiled in a fresh new batch of Internet ideals; ideals that have changed big business, where it’s headed and how that society, as a whole, interacts with said business.

It has been dubbed the web 2.0 intersection and with it social media, blogs and digital applications have become an all-encompassing source for product, service and interaction. At DStv Online , we’ve concocted a list of our top 5 biggest and most influential Web 2.0 acquisitions between online businesses. They’re tech mergers that have and will make our lives all the better, as we continue to plunge headfirst into a technologically geared, digitally based, ever more online, way of life.

Smart Internet Acquisitions – Our Top 5

Since the dawn of Web 2.0, it has become somewhat of a tradition for large tech and online contributing businesses to shovel out immense quantities of money, in acquiring other big businesses with the view to refine services and features.
As with all mergers, there are risks as to whether the two organisations gel, and succeed in improving the overall product. It’s the difference between a smart acquisition, and a greedy one.
Jay Yarow, a senior editor at The Business Insider , states in his article The 10 Smartest Tech Acquisitions Of 2010 , that a smart acquisition is ‘…the right company at the right price, bringing in technology or talent to improve your core product.’
Here’s our list of smart Internet acquisitions:

5: Groupon Buys CityDeal

Pricetag: Around $100 Million
You may think that this was a simple case of a slightly more established coupon-buying organisation absorbing a slightly less established one. Too true… but we’ve included this 2010 landmark acquisition on the back of what Groupon CEO, Andrew Mason, himself said of the deal: ‘We picked up some of the most talented entrepreneurs I’ve ever met.’ It speaks volumes to the fact that after the merge, the platform should inevitably change for the better.

4: eBay Buys PayPal

Pricetag: $1.5 Billion
Now you see what we mean when we say ‘smart’ acquisition. eBay is the leading online auction site. PayPal is the leading online payment portal. By merging back in 2002, eBay effectively pioneered a step to further simplifying the online payment structure. It was basically a manoeuvre to further encourage people to shop online. A breakthrough in convenience for the user, and a guarantee of more market share for eBay… genius.

3: Google Buys BumpTop

Pricetag: Unknown
Yes, 2010 saw the search engine leviathan acquiring the delightfully playfully named 3D tech pioneering organisation, BumpTop. The merge was met with a resounding furore as all us tech enthusiasts envisioned a world where desktops were 3D, more realistic looking, where we can pile our icons and interact more with the general desktop interface; a great idea in terms of customer experience in this tech-obsessed age. The new generation of Google tablets look set to be where the first implementation will soon cut its teeth.

2: RIM Buys QNX Software Systems

Pricetag: Unknown
Again, quite a significant acquisition back in 2010, Research In Motion (RIM) managed a very important merger for the mobile wireless solutions pioneer. In landing the deal, RIM effectively stated that what they plan to do is develop the software so that future Blackberry phone generations have a new operating platform, and one that suffers not from the recent decline in services that have plagued RIM platforms and the consumers that use those products.

1: Facebook Buys Instagram

Pricetag: $1 Billion
At DStv Online, we reckon this one should be at the top of the list, for now. If not purely for the relevancy of time and where the online app is headed, definitely, then, for the absolute mystery as to what will be the result. Camps are mostly split down the middle, with Instagram-lovers crying ‘nay, Facebook will surely ruin the app like they have some of their other acquisitions’, and most Facebookers saying ‘yay, the app will definitely turn out better with the muscle Facebook can lend ’. But all we can do, as the social media generation we are, is play the waiting game.
Instagram is a great platform, and Facebook has the potential to integrate that picture-sharing prowess into most of its best features. It’s an exciting time for social media and picture-sharing for everyone, and especially – dare we say it – the recent hipster movement. But we jest; all-in-all, it’s a view to bring people with similar tastes together who are not necessarily already friends or family. It may be a new movement in further expanding what social media means, and where it looks to be headed.

What do you think of these global, online big-business acquisitions? Let us know ! We love hearing from you.