What Does the Future Hold for Facebook? : Part One

So, here at DStv-O, we love Facebook just as much as the next guy but some of their latest figures are more than a little overwhelming! The site has grown to 800 million users and has over 1 trillion pageviews per month. Do you have any idea what that sort of growth means? A planned initial public offering (IPO) of $100 billion, that’s what.

Going public is clearly the biggest step for Facebook in 2012 but other than those crazy numbers, Facebook users have a lot to look forward to over the next year and the DStv-Oers can’t wait to see what’s in store for the social media giant. It has been said that this year will be one of the most important in the company’s short history. The DStv-O team has put together a few predictions but make sure you add any ideas you may have.


The biggest public offering of 2012 will almost definitely belong to Facebook and could even be the biggest this decade has ever seen. If the rumours of the $100 billion valuation that’s been placed on the social media platform’s head is accurate could put the company in the top-three American IPOs for the highest amounts ever raised.

This massive target doesn’t guarantee success however and when Zynga’s unspectacular debut on the public markets, it had us DStv-Oers wondering whether social media IPOs will generate less enthusiasm. Jeffrey Sica, owner of Sica Wealth Management, has said that, “It’s a very telltale sign of how people feel about social media IPOs in general.” Reuter’s estimates that should the company’s 2012 IPO be as successful as rumoured, Facebook will become home to at least 1 000 new millionaires. We want to be a part of that action!

The Next Steve Jobs

Just after the death of Apple’s co-founder, Steve Jobs, Facebook’s CEO Mark Zuckerberg wrote on his Facebook profile, “Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.” Mashable has outlined the similarities between Jobs and Zuckerberg, both of whom dropped out of college and founded iconic companies in their early twenties.

When people ask, “Who is the next Steve Jobs?” the DStv-Oers know what they really mean. They want to know where the next giant of the tech industry will come from. It may not necessarily be somebody from one the current tech company CEOs but of the candidates, Mark Zuckerberg certainly does fit a lot of the criteria. It may have a lot less to do with Zuckerberg’s potential to impersonate Jobs (although his stage-confidence is rising up to the Jobs level) and more to do with his place amongst the next generation’s influences. It could be anyone really: one of the DStv-Oers, someone we’ve never heard of before, Amazon’s Jeff Bezos, or even you. Who do you think will step up to take the tech king’s crown in 2012?

That burning question brings us to the end of What Does the Future Hold for Facebook? : Part One and next week the DStv-O team will look even deeper into the world of Facebook’s future. Make sure you comment on this week’s post to tell us if you think we’ve left anything out and of course to claim your spot as Tech King 2012!